Charmed by a “SWAN” for 2020

Lucky Charm is an object that is believed to bring its owner good luck. In Greece and especially for the beginning of every new year, there is an old tradition of giving lucky charms to attract good fortune and they are very often connected with various symbols.

I have been designing Lucky Charms since 2012 and I like creating designs with a special meaning, that will easily be worn and enjoyed at any time. I also like blending the shape of the number of each year with a symbol, but not in a very obvious way..

So when I dedided to design the Lucky Charm for 2020, I started “playing” with my pencil and the number 20. After a while and after a few sketches, my hand stopped on the sketch below.

The resemblance between my sketch and the beautiful bird with its tall neck, slowly gave life to my idea.

As I wanted to learn more about the swan, I started reading and realized that there are so many stories, fairy tales and myths from around the world since ancient times, in which swan exists as a symbol and with a different symbolism every time. Some of them are: grace, beauty, transformation, love, renewal, balance, inner peace.

Our Swan Lucky Charm embraces our wishes and warm thoughts for every person, for the new year and the new decade which is about to come to light.


“There is something special in everyone of us, which takes its time to grow, reveal itself and find its place in the world”

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