NOUVELLE BOX MAGAZINE – June 2022

The Athens-born designer creates joyful designs, punctuated by colour, light and deep personal meaning – the kind that customers treat as precious keepsakes, passed on from one generation to the next.

By incorporating deeply personal stories and meaning into her designs – the kind that transcend age and backgrounds and appeal to customer’s emotions – Giannelli ensures that she is now creating heirlooms of her own. Her clients – mostly women aged 35 to 50, with a discerning eye for style and a strong will to step away from mass-consumed brands – tend to never take some of the pieces they buy off, holding onto them for good luck and only letting them go to pass them down to loved ones.

As part of the brand’s ongoing sustainability commitments, the company works exclusively with artisans in Athens who have years of expertise in plating, stone placement, and moulding. Everything is handmade using gold, silver, precious or semi-precious stones, and diamonds that have been certified by the Kimberley Process Certification Scheme.

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