Creating what we Believe In

We’ve always felt the need to communicate with the people who approach our brand in every way. One of the main things we want to share is our philosophy and values, or to put it in simple words, What we Believe In. This is ingrained in every piece we design, in the way it is being crafted by highly experienced local fine jewelers and craftsmen, in the materials we use and in our relationship with every person involved from step one till the final piece.

We believe in the kind of jewelry that is something more than a fashion item, which will probably be worn for several times and then find itself to be “outdated”. Our designs are created using precious metals, silver and gold, which makes them an inherently “slow” form of adornment and they can always be repaired in case there is a need.

We believe in jewelry that carry emotional value and can be linked to personal moments, bonds, expressions of the greatest feelings and seal them. The inspiration behind every design has a story of its own – small or big – a reason of being and a strong identity, never led by a fleeting trend of fashion. There is always a name that embraces their special characteristics and these are revealed to the wearer and the giver, leaving always something more to a Danai Giannelli piece than what meets the eye.

We believe in jewelry and especially fine jewelry that last a lifetime and can pass down through generations. Danai’s Fine jewelry Collection is created to be treasured forever, including exquisite designs such as our Heirlooms, which are based on authentic old jewelry of Danai’s family.